The internet has definitely changed the way we live. It is not only used to access information, or practical communication tools, but also developed to earn money through internet business.
Starting an internet business is not too difficult. Explained in easy terms, a successful online business is comprised of a many factors, that when combined together will generate revenue in hundreds, thousands, even millions of dollars.
While we are trying to present what we do differently and the small details of getting a result vary, most internet marketing consultant recommend the same few principles like direct marketers have been doing for many years. We’ll give you some of the points:
1. Get The Traffic
All online business models definitely depend on traffic, and there are some ways in driving attention to the busines. In some cases, the following techniques can be applied as traffic drivers that fuel the business:
a. Pay Per Click (PPC)
Spending money to get traffic from Google’s AdWords is usually recommended as the fastest option, but it need accurate research and thorough calculation in advance. Doing it well can give you thousands of visitors instantly at a lower cost compared by income they’ll return. But once you make a mistake, you’ll lose your money.
b. Search Engine Optimization (SEO)
As a significant component of this traffic drivers, SEO can generate thousands of visitors to the websites depended on their Google rank. This method usually called as ‘content marketing’. For people who are having enough time to leverage their content, search engines provide a steady stream of free traffic. It can only take a short time to get it flowing.
c. Affiliate Marketing
This method is rarely used as traffic driver for many internet businesses because it needs more than mechanical mechanisms to get it work. However, affiliate traffic offer qualified traffic, therefore it could be the highest conversion rate, and on top of that, it will only costs you money once you earn money, thus it’s a low-risk investment.
2. Make a First Sale
Once traffic is increasing, the next step needed for a profitable online business is to make a first sale. A targeted front end offer like sub-$50 priced information product, though a physical product will work too. In some cases, there are companies launch loss-making front end offer of their physical products in order to identify the customers then start to communicate with them.
The main purpose of the front end offer is to get a customer. Commonly, profit does not come from its sales. But in the long term, it could raise purchase of per-customer that results in the big gains.
As the door to a potentially long term relationship, the front end offer is an important starting point. When it done right, will result in benefits for both the company and the customer. The first sale also opens other opportunity such as: back-end offers and upsells.
Read also: Developing Your Sales Philosophy
3. Sell More With The Bigger Profit
In this step, it could be easier to convince someone who has bought previously, to make more purchases. Like upsells, downsells, and cross-sells of complement products, consulting, coaching, merchandise, seminars, exclusive workshop, conferences and anything that relevant and needed by the customers.
You may also need: Choose Your Pricing Strategy