8 Effective Social Media Tools For Small Businesses

By | January 15, 2015

You don’t have to waste the time analyzing what most powerful and effective social media tools for your business. In this post, we’ll help you sorting out some of the best. Of course you can adjust the application that works for your situation.

1. Google Analytics

If you launch a website for your business, you should install this free analytics tools. It doesn’t give a report about the number of hits you have, but also tell you how many unique or actual visitors, where they are from, how long they stay on your website, and much more. By tracking your visits and visitor, you will know whether your social media presence worked or not.

2. Goo.gl

It’s one of URL shortener tools that can help you turn a long web address into something much shorter. In practice, you can use it on a social media network that has a limited number of character, such us Twitter which only provide maximum of 140 characters. It doesn’t only shorten your URLs, but also give you useful information such as how many time your URL has been clicked by audience.

3. Feedly

Sharing first, not selling. You’re missing the point of social network if you are only selling and selling. You should give useful information to your audience. With this tool, you can find great content to share with your audience. It helps you discover new content related to your business area.

4. Buffer

Buffer will save you time since it can help you sharing any content to all your social networks. It allow you posting your article to Twitter or Facebook with scheduling it or matching the time when your followers or fans are more likely to be there, so that it will get its higher impressions. You can use it for LinkedIn, Google+, and App.net as well.

5. LikeAlyzer

LikeAlyzer analyzes the potential and success rate of your Facebook Pages. It identifies problem areas, tells what you’re doing well, show you the most successful types of posts and the most successful times of day to post based on your specific fan base. In business purpose, the page-rank section allows you to see the competition against similar brands and by industry standards.

6. Tweetdeck

Tweetdeck help you to maximize reach of your campaign tweets. With its customizable dashboard, you can schedule future tweets and monitor activity (mention, reply, direct message, sent tweet) across several account at a glance.

7. Commun.it

Commun.it is a social media relationship management tools that help you to find out who support you by retweeting, favouring, and mentioning your content. As well as who influence you. They will be automatically entered in your community, so you can interact with them further and deeper when they are in your local area. It allows you to communicate with people who are talking about your business using the monitor engagement list.

8. Quintly

It is a powerful tool for in-depth social media analytics. It helps you tracking your business’s social media performance on Facebook, Twitter, YouTube, Google+, LinkedIn and Instagram. Quintly also has benchmarking features showing your brand’s performance compared with competitors and industry standards.

Those are our picks. You may agree or not. Just tailoring what application that only work for your business to achieve your goals. If you have another useful social-media tools recommendation, please leave them in the comments below.

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