Category Archives: Marketing

Get Benefits of Using Social Media for Business Through These 10 Tips

Almost everyone who knows the internet certainly has social media accounts such as twitter, facebook, G +, and others, or at least they must have an account in one of those social media. At first, social media is made for social activities, but over time, there are benefits of using social media for business. If… Read More »

Be Different or Be The First One

In his book “Trout On Strategy”, Jack Trout explained that one of the strategy cores is being different or being the first. Michael Dell decided to sell his PC in a different way, he became the first one who sells and assembles orders directly to the consumers. He didn’t sell PC to the distributors. Nowadays,… Read More »

3 Generic Competitive Business Strategies

There are many kinds of business strategies and Michael Porter had summarized into 3 general types that giving a good beginning for business strategic thinking: cost leadership, differentiation, and focus. Cost Leadership Cost leadership is about becoming the low cost producer in its industry. The sources of cost advantage are varied and depend on the… Read More »

5 Things In Marketing Strategy

These are the important elements you should consider to create an effective market strategy. 1. Packaging How well your product or service is presented will determine the initial consumer acceptance or rejection. Packaging does more than protect your product from damage, it expresses a strategy. It tells the features, advantages, and benefits of the product.… Read More »

KISS AIDA To Advertise Your Business

Besides keep producing great value to customers, you should make an attractive promotion to grab customer’s attention, especially when you launch a new product. No attention means no transaction. Making a simple but strong advertising copy is not as complicated as you think, just remember these 2 acronyms: KISS and AIDA. KISS It stands for… Read More »

8 Effective Social Media Tools For Small Businesses

You don’t have to waste the time analyzing what most powerful and effective social media tools for your business. In this post, we’ll help you sorting out some of the best. Of course you can adjust the application that works for your situation. 1. Google Analytics If you launch a website for your business, you… Read More »

5 Things To Do in Social Media Strategy

In this article, we will discuss how to manage social media to increase brand equity. One of the most important things when we’re talking about social media marketing strategies is: no one agree with brands who do continuous promotions without building relationships with their customers. As a publisher in social media, you must build a… Read More »