Tag Archives: blue ocean strategy

How To Create New Demand & Grab Wider Market

In another article, we had learned how Nintendo Wii made a giant leap, bounced back from big losses, and generated revenue in billion dollars. What they did is leaving that cruel competition and focusing on new market: casual gamers who need simpler and more intuitive gaming experience. This strategy is in line with the creative… Read More »

Nintendo Wii Business Innovation Strategy

Since 2006, video game console industry has been dominated by Sony, Microsoft, and Nintendo. Of these major players, Nintendo had smallest market share, even slowly kicked out and losing more and more until something happened when Nintendo came up with an innovative strategy to surprise their wealthier rivals. Generally, game console company competing on graphic… Read More »