Tag Archives: business strategy

Be Different or Be The First One

In his book “Trout On Strategy”, Jack Trout explained that one of the strategy cores is being different or being the first. Michael Dell decided to sell his PC in a different way, he became the first one who sells and assembles orders directly to the consumers. He didn’t sell PC to the distributors. Nowadays,… Read More »

Why Should Become A Specialist?

Tell your consumer that you’re a spesialist. Hemming Motor News is motor specialist magazine sold 265.000 copies a month. Its gross income reached 20 million dollars a year. One edition has 800 pages with 20.000 advertisements that offer everything, start from wheel bearing set for Model T Ford (priced $55) until roadster by Rolls-Royce Harley… Read More »

3 Generic Competitive Business Strategies

There are many kinds of business strategies and Michael Porter had summarized into 3 general types that giving a good beginning for business strategic thinking: cost leadership, differentiation, and focus. Cost Leadership Cost leadership is about becoming the low cost producer in its industry. The sources of cost advantage are varied and depend on the… Read More »

Business Model Canvas For Small Business Strategy

Through this post, we’ll show you how to create simple business strategy with using Business Model Canvas. Business model describes overall process how an organization creates, delivers, and captures value. It has been tested and applied in many companies such as: Ericsson, IBM, etc. The business model consists of 9 components which includes 4 key… Read More »