Tag Archives: small business strategy

Be Different or Be The First One

In his book “Trout On Strategy”, Jack Trout explained that one of the strategy cores is being different or being the first. Michael Dell decided to sell his PC in a different way, he became the first one who sells and assembles orders directly to the consumers. He didn’t sell PC to the distributors. Nowadays,… Read More »

Case Study: How Small Companies Won The Competition With Large Corporations

Sometimes we give up before competing, but many small companies could compete with the big companies. This time, we’re going to learn from one of the small companies which are located in the suburbs of Dublin, Ireland, in the city named Glasthule. That little company called Cavistons, the food shop owned by Cavistons’s family. They… Read More »

Business Model Canvas For Small Business Strategy

Through this post, we’ll show you how to create simple business strategy with using Business Model Canvas. Business model describes overall process how an organization creates, delivers, and captures value. It has been tested and applied in many companies such as: Ericsson, IBM, etc. The business model consists of 9 components which includes 4 key… Read More »